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# Copywriting That Sells: Strategic Copywriting for More Leads & Clients

## Sitemaps
[XML Sitemap](https://www.copywritingthatsells.com.au/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How To Make Your Prospect Feel Lucky They Found You In Time](https://www.copywritingthatsells.com.au/copywriting-strategy/how-to-make-your-prospect-feel-lucky-they-found-you-in-time/): I put everything I had into it, yet despite this my first business failed.
- [When Your Offer Sounds Too Good To Be True, Say So](https://www.copywritingthatsells.com.au/copywriting-strategy/when-your-offer-sounds-too-good-to-be-true-say-so/): What should you do if you've got an offer that's too good to be true?
- [An Under-the-Radar Strategy That Could Pay Off Big](https://www.copywritingthatsells.com.au/copywriting-strategy/an-under-the-radar-strategy-that-could-pay-off-big/): It made my heart burst...
- [How to Turn What You Already Have Into Something Far More Valuable](https://www.copywritingthatsells.com.au/copywriting-strategy/how-to-turn-what-you-already-have-into-something-far-more-valuable/): I stressed over what to call my business for months.
- [How to Cut Your Risk of Costly Mistakes Before They Happen](https://www.copywritingthatsells.com.au/copywriting-strategy/how-to-cut-your-risk-of-costly-mistakes-before-they-happen/): I remember venturing into my first business, wet behind the ears in my early twenties. It was a...
- [Why Most Industry Advice Is Misleading (And What Actually Works)](https://www.copywritingthatsells.com.au/copywriting-strategy/why-most-industry-advice-is-misleading-and-what-actually-works/): It kills me to say this, but there was a time when I believed most of what was in the news.
- [When Mentioning Your Price Instantly Boosts Response (And When It Kills It)](https://www.copywritingthatsells.com.au/copywriting-strategy/when-mentioning-your-price-instantly-boosts-response-and-when-it-kills-it/): Should you mention your price in a headline?
- [This Simple Shift Can Dramatically Improve Your Results](https://www.copywritingthatsells.com.au/copywriting-strategy/this-simple-shift-can-dramatically-improve-your-results/): I stumbled across it by accident...
- [Why Working Harder Is Often the Slowest Way to Win](https://www.copywritingthatsells.com.au/copywriting-strategy/why-working-harder-is-often-the-slowest-way-to-win/): What’s the best way to achieve more in less time?
- [You May Be Sitting on a Goldmine… And Not Even Know It](https://www.copywritingthatsells.com.au/copywriting-strategy/you-may-be-sitting-on-a-goldmine-and-not-even-know-it/): When I first speak to a potential client, I look for the low hanging fruit. And that's why one of the first questions I ask is...
- [Why This One Change Delivered Better Results Than Anything I Tried Before](https://www.copywritingthatsells.com.au/copywriting-strategy/why-this-one-change-delivered-better-results-than-anything-i-tried-before/): Like an angel on my shoulder, my intuition screamed YES...
- [What You’re Not Being Told – And How It Could Be Costing You](https://www.copywritingthatsells.com.au/copywriting-strategy/what-youre-not-being-told-and-how-it-could-be-costing-you/): Nobody likes it when others are sneaky, yet it happens...
- [How to Get Someone to Think “This Is For Me” in a Split Second](https://www.copywritingthatsells.com.au/copywriting-strategy/how-to-get-someone-to-think-this-is-for-me-in-a-split-second/): I felt the pain instantly.
- [The Hidden Force That Makes People Act Instantly (Even When They’ve Been Procrastinating for Weeks)](https://www.copywritingthatsells.com.au/copywriting-strategy/the-hidden-force-that-makes-people-act-instantly-even-when-theyve-been-procrastinating-for-weeks/): I was meditating peacefully one morning, when it felt like a bomb dropped.
- [You’re Not Making a Bad Choice – You’re Being Led Into One](https://www.copywritingthatsells.com.au/copywriting-strategy/youre-not-making-a-bad-choice-youre-being-led-into-one/): I can remember the moment it finally dawned on me like it was yesterday, and it made me furious...
- [If You’re Working This Hard… Why Aren’t You Further Ahead?](https://www.copywritingthatsells.com.au/business-marketing-mindset/if-youre-working-this-hard-why-arent-you-further-ahead/): I still laugh about it to this day.
- [It Was Only 10 Minutes Late… But the Damage Was Permanent](https://www.copywritingthatsells.com.au/business-marketing-mindset/it-was-only-10-minutes-late-but-the-damage-was-permanent/): I woke up at 6:37 am, and instantly knew I'd made a mistake.
- [Why the Most Profitable Ads Often Begin With Something That Makes No Sense](https://www.copywritingthatsells.com.au/advertising-headlines/why-the-most-profitable-ads-often-begin-with-something-that-makes-no-sense/): Honey, why are my new shoes in the freezer?
- [Evidence-Based Marketing: How to Sell Without Being Manipulative](https://www.copywritingthatsells.com.au/copywriting-strategy/evidence-based-marketing-how-to-sell-without-being-manipulative/): People think marketing is manipulative. And it can be. But it can also be one of the most helpful forces in the world. It all depends on your intention.
- [The ‘Shock Ahead’ Headline Formula: How to Write Headlines That Stop People Cold](https://www.copywritingthatsells.com.au/advertising-headlines/the-shock-ahead-headline-formula-how-to-write-headlines-that-stop-people-cold/): Can you see a problem or opportunity ahead which your prospects can’t?
- [Would You Send an Apprentice to Close a Million Deal? (That’s What Weak Website Copy Does)](https://www.copywritingthatsells.com.au/copywriting-strategy/would-you-send-an-apprentice-to-close-a-million-deal-thats-what-weak-website-copy-does/): Would You Trust an Apprentice with a Million Dollar Lead?
- [How Content Marketing Can Increase Conversions by 8x (The 30-Piece Rule)](https://www.copywritingthatsells.com.au/content-marketing-lead-generation/how-content-marketing-can-increase-conversions-by-8x-the-30-piece-rule/): I was chatting with a builder recently.
- [The Networking Strategy That Landed Me a Six-Figure Client (The 5–8 People Deep Rule)](https://www.copywritingthatsells.com.au/email-marketing/the-networking-strategy-that-landed-me-a-six-figure-client-the-5-8-people-deep-rule/): The '5-8 People Deep' Strategy: Unlocking the Real Value in Your Network
- [How to Stop Being the Bottleneck in Your Business (The Moment I Finally Saw It)](https://www.copywritingthatsells.com.au/advertising-headlines/how-to-stop-being-the-bottleneck-in-your-business-the-moment-i-finally-saw-it/): The moment I realised I was the bottleneck
- [Why Big Fish Clients Pay You Once… And Never Call Back](https://www.copywritingthatsells.com.au/advertising-headlines/why-big-fish-clients-pay-you-once-and-never-call-back/): The Real Reason Business Owners Lose Big Fish Clients
- [Why the Most Magnetic Headlines Hint at Secrets You ‘Shouldn’t’ See.](https://www.copywritingthatsells.com.au/advertising-headlines/why-the-most-magnetic-headlines-hint-at-secrets-you-shouldnt-see/): I still laugh about it to this day.
- [Why Yesterday’s Winning Strategy Could Be Today’s Biggest Liability](https://www.copywritingthatsells.com.au/advertising-headlines/why-yesterdays-winning-strategy-could-be-todays-biggest-liability/): How do you outsmart your biggest competitors?
- [Why ‘Undiscovered’ Is the Most Magnetic Word in Marketing](https://www.copywritingthatsells.com.au/advertising-headlines/why-undiscovered-is-the-most-magnetic-word-in-marketing/): It made my heart burst...
- [The Genius of Association: How to Instantly Make Your Idea Feel Iconic](https://www.copywritingthatsells.com.au/advertising-headlines/the-genius-of-association-how-to-instantly-make-your-idea-feel-iconic/): Have you ever loved something so much, you'd do anything for it?
- [The Tiny Twist That Can Turn a Good Ad Into a Great One](https://www.copywritingthatsells.com.au/advertising-headlines/the-tiny-twist-that-can-turn-a-good-ad-into-a-great-one/): If there's an edge you can give your prospects, which requires very little effort on their part...
- [Why the Most Profitable Word in Copywriting Is ‘Ouch.](https://www.copywritingthatsells.com.au/advertising-headlines/why-the-most-profitable-word-in-copywriting-is-ouch/): In my early twenties, I remember my back crippling up.
- [Why Contrarian Copy Converts Better Than Clever Copy](https://www.copywritingthatsells.com.au/copywriting-strategy/why-contrarian-copy-converts-better-than-clever-copy/): This is perhaps the best way to 'right a wrong' in your industry...
- [Fear Sells – But Here’s How to Use It Ethically (and Make Clients Grateful You Did)](https://www.copywritingthatsells.com.au/copywriting-strategy/fear-sells-but-heres-how-to-use-it-ethically/): It's a horrific memory, and it still burns in my brain to this day.
- [The Most Profitable Emotion in Copywriting (and How to Tap It Without Manipulation)](https://www.copywritingthatsells.com.au/copywriting-strategy/the-most-profitable-emotion-in-copywriting/): Understanding the most profitable emotion in copywriting can significantly enhance your marketing strategy.
- [Why “Structure” Used to Bore Me – And How It Became My Shortcut to Ads That Practically Write Themselves.”](https://www.copywritingthatsells.com.au/advertising-headlines/why-structure-in-advertising-bored-me-and-shortcut-to-practical-ads/): One of the best ways to get your ads read is to use structure.
- [Do This to Make People Stop Scrolling When They See Your Ads](https://www.copywritingthatsells.com.au/advertising-headlines/do-this-to-make-people-stop-scrolling-when-they-see-your-ads/): I stressed over what to call my business for months.
- [The Easiest Way to Make Your Offer Sound Like a No-Brainer](https://www.copywritingthatsells.com.au/advertising-headlines/easiest-way-make-offer-no-brainer/): Read this story to learn the easiest way to make your offer sound like a no-brainer.
- [How to Use Fear (Ethically) to Make Your Headlines More Powerful](https://www.copywritingthatsells.com.au/advertising-headlines/use-fear-ethically-powerful-headlines/): Want to Make Your Headlines More Powerful?
- [The Timeless Headline Formula That Positions You as the Go-To Expert](https://www.copywritingthatsells.com.au/advertising-headlines/timeless-headline-formula-go-to-expert/): I want to be real for a minute...
- [Why the Best Headlines Often Don’t Make Sense (At First)](https://www.copywritingthatsells.com.au/advertising-headlines/why-best-headlines-often-dont-make-sense-at-first/): They laughed at me - when I was in my early twenties, I shaved off all my hair.
- [Why People Love Underdog Stories—And How to Use Them in Your Ads](https://www.copywritingthatsells.com.au/advertising-headlines/why-people-love-underdog-stories-use-in-ads/): Written by David Ogilvy, it's one of the most famous ads in history for a reason.
- [This Headline Makes Your Product or Service Sound LIke the Next Big Thing](https://www.copywritingthatsells.com.au/advertising-headlines/headline-product-service-next-big-thing/): And you guessed it, a great headline here could be...
- [This Simple Headline Works Like Magic When Clients Feel Stuck](https://www.copywritingthatsells.com.au/advertising-headlines/simple-headline-magic-clients-stuck/): I wanted to cry.
- [How to Stand Out Against 2nd Rate Competitors](https://www.copywritingthatsells.com.au/advertising-headlines/how-to-stand-out-against-2nd-rate-competitors/): There are plenty of BAD things which are popular, for instance, if you do a deep dive into...
- [A Major Disruption is About to Hit? What to Tell Your Prospects](https://www.copywritingthatsells.com.au/content-marketing-lead-generation/major-disruption-how-to-inform-prospects/): Can you see a problem or opportunity ahead which your prospects can’t?
- [What mistakes are you making, you don’t even know about?](https://www.copywritingthatsells.com.au/content-marketing-lead-generation/unknown-mistakes-you-might-be-making/): There's 100 more in my 101 Headline Hacks report, which is based on real experience from writing over 9,127 subject lines for emails - and seeing split-test results over a period of over 14 years.
- [I Struggled for Years—Until I Discovered This One Shift](https://www.copywritingthatsells.com.au/content-marketing-lead-generation/struggled-for-years-one-life-changing-shift/): I put everything I had into it... but I was still struggling.
- [The Marketing Mistake That Nearly Ruined Me](https://www.copywritingthatsells.com.au/content-marketing-lead-generation/marketing-mistake-that-nearly-ruined-me/): It's one of the biggest mistakes I ever made in business.
- [The MVP Your Marketing Team is Missing](https://www.copywritingthatsells.com.au/advertising-headlines/the-mvp-your-marketing-team-is-missing/): There's a silent killer lurking in your marketing strategy. It's costing you thousands in ad spend and countless missed opportunities. I'll give you a hint: it's not your product, your market, or even your ads themselves.
- [Why The Long Sales Letter Died](https://www.copywritingthatsells.com.au/advertising-headlines/why-the-long-sales-letter-died/): So while your prospects may have consumed the way they consume content (i.e. they're not reading as many long sales letters)... 

## Pages
- [Case Study – Edwards Family Homes](https://www.copywritingthatsells.com.au/case-study-edwards-family-homes/): What Happened When They Stopped Chasing Enquiries…
- [Case Study – Outdoor Steel](https://www.copywritingthatsells.com.au/case-study-outdoor-steel/): TL;DR for builders: (too long didn't read - summary)
- [Thank you 101 Headline Hacks](https://www.copywritingthatsells.com.au/dp/thank-you-headlines-dale/): Thank you! Download your free copy of 101 Headline Hacks:
- [Headlines](https://www.copywritingthatsells.com.au/lp/headlines-dale/): Inside this Free PDF you'll discover how to get more clicks on your:
- [Privacy Policy](https://www.copywritingthatsells.com.au/privacy-policy/): Welcome to https://www.copywritingthatsells.com.au (the "Site"). We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site ("Visitors") who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by Copywriting That Sells (collectively, "Services") ("Authorised Customers").
- [Case Study](https://www.copywritingthatsells.com.au/case-study/): How This Texas Builder 24x'd His Website Traffic- And Started Getting Clients Who Were Already Sold TL;DR for builders: (too long didn't read - summary) Problem: Victor Myers' site sounded like every other builder's. Even referrals checked the site and disappeared. He was pitching cold every time. Playbook: Stop "pretty website" thinking. Turn the site
- [Case Study – Victor Myers](https://www.copywritingthatsells.com.au/case-study-victor-myers/): TL;DR for builders: (too long didn't read - summary)
- [Case Study – Adam Stanley](https://www.copywritingthatsells.com.au/case-study-adam-stanley/): TL;DR for builders: (too long didn't read - summary)
- [Book Session](https://www.copywritingthatsells.com.au/book-session/): BOOK SESSION Book a Session to Start Closing More High Margin Building Contracts
- [Best Leads Slipping Away Content Marketing Solutions](https://www.copywritingthatsells.com.au/best-leads-slipping-away-content-marketing-solutions/): And How These Content Marketing Solutions Fix It
- [The Coaches Mentorship](https://www.copywritingthatsells.com.au/coaches-mentorship/): Book a 30-minute 1-on-1 meeting with Scott Bywater, on Zoom.
- [Scott Meeting](https://www.copywritingthatsells.com.au/meet/)
- [apb](https://www.copywritingthatsells.com.au/apb/): As a dedicated APB member, you understand the importance of persuasive communication. 
- [Blog](https://www.copywritingthatsells.com.au/blog/): Blog: Get More Leads and Clients via Strategic Copy, Written in Your Brand's Voice Copywriting 101 Why The Long Sales Letter Died By Scott Bywater | April 24, 2024 Content Marketing Are You Using AI All Wrong? Learn How to Do it Without the Fluff By Scott Bywater | April 23, 2024 Content Marketing Is Your Business Stuck in the ‘Normal’ Trap? By Scott Bywater | April 22, 2024 Copywriting 101 Why Hustle Alone Won’t Cut it: My Lesson in Building Business Assets By Scott Bywater | April 12, 2024 Copywriting 101 Playing Chess With Your Business: Thinking 3 Moves Ahead By Scott Bywater | April 9, 2024 Copywriting 101 Why Your Writing Needs More Heart And Less Hustle By Scott Bywater | April 4, 2024 Email Marketing Meet me in Brisbane & Level Up By Scott Bywater | March 12, 2024 Copywriting 101 The 17x Rapid Fire Strategy to Winning Facebook Ads By Scott Bywater | March 4, 2024 Content Marketing Never Run Out of Content Again By Scott Bywater | March 1, 2024 1 2 3 4 Load More
- [Payment Receipt](https://www.copywritingthatsells.com.au/payment-receipt/)
- [Payment Management](https://www.copywritingthatsells.com.au/payment-management/)
- [Event-Elite Live 2023](https://www.copywritingthatsells.com.au/elite/): Join the Smartest Group of Marketers in Australia
- [Thankyou-Elite Live](https://www.copywritingthatsells.com.au/lm/thankyou-elite-live/): Elite LIVE November 2023
- [Free Training-101 Subject Line Hacks](https://www.copywritingthatsells.com.au/lm/free-training-101-subject-line-hacks/): Use these 101 cut and paste headline templates to stop the scroll, reduce the "bounce rate" on your website.
- [Booking](https://www.copywritingthatsells.com.au/booking/): I never planned to be a "copywriter", yet it was the perfect fit after all the crazy and interesting things I did in my late teens and early twenties.
- [The Third Way](https://www.copywritingthatsells.com.au/lp/the-third-way/): FREE TRAINING
- [dp](https://www.copywritingthatsells.com.au/dp/)
- [Headlines](https://www.copywritingthatsells.com.au/lp/headlines/): FREE TRAINING
- [Reviews](https://www.copywritingthatsells.com.au/reviews/): Here's What High Performance Entrepreneurs Say About Scott Bywater
- [Portfolio](https://www.copywritingthatsells.com.au/portfolio/): If you're wondering how I get such remarkable results, there's nothing like seeing the end product.
- [Ads to Work Better](https://www.copywritingthatsells.com.au/ad-copywriting/): Want to make a windfall in 5 minutes, and without having to jump into a pesky sales meeting?
- [Monetise Email List](https://www.copywritingthatsells.com.au/email-copywriting/): (even if you don't think email marketing works for your industry)
- [More Leads](https://www.copywritingthatsells.com.au/more-leads/): Should you do social media? Run an ad on Facebook? Invest more in my website? Pay more for Google Ads? Hire a conversion rate expert to boost your conversion rates?
- [Policies](https://www.copywritingthatsells.com.au/policies/): Information that is gathered from visitors
- [FAQ](https://www.copywritingthatsells.com.au/faq/): I never planned to be a "copywriter", yet it was the perfect fit after all the crazy and interesting things I did in my late teens and early twenties.
- [Sitemap](https://www.copywritingthatsells.com.au/sitemap/): Site Map
- [Contact](https://www.copywritingthatsells.com.au/contact_copywriting_that_sells/): How can I help you?
- [About](https://www.copywritingthatsells.com.au/about/): I never planned to be a "copywriter", yet it was the perfect fit after all the crazy and interesting things I did in my late teens and early twenties.
- [Home](https://www.copywritingthatsells.com.au/): Over the last 17 years, I have helped with strategic copywriting for some of the biggest names on the planet including gurus like: Kerwin Ray, Scott Hallman, Jay Conrad Levinson of 'Guerilla Marketing' fame and Direct marketing giants in their day, Bodytrim and The Learning Annex…

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